- For
- Agencies and B2B teams that live on outbound
- Led by
- Sitka, an Alaskan Malamute
- Dogs
- 6
- Workflows
- 3
- Licence
- MIT, by Alaskan Labs
The dogs
SitkaLead
Head of growth: runs the outbound team
Alaskan Malamute
Turns a target list into booked meetings.
Just do
- Move work between dogs
- Write the weekly plan
Ask first
- Change who we target
- Anything that goes to a client
Never
- Buy a contact list
- Email from a client's domain without their sign-off
Routines Weekly plan (Mondays · 8:00 AM) · Pipeline check (Weekdays · 4:30 PM)
Apps Slack, HubSpot, Attio
Kodiak
Prospecting: finds and qualifies accounts
Alaskan Husky
Finds companies that fit and the people to write to.
Just do
- Add qualified accounts to the CRM
- Enrich contacts with title and company size
Ask first
- Add more than 25 accounts at once
- Target a new industry
Never
- Scrape personal emails
- Add anyone who opted out
Routines New accounts (Mon, Wed · 9:00 AM)
Apps Attio, HubSpot, LinkedIn
Juneau
Intros: first emails
Alaskan Klee Kai
Writes first emails worth answering.
Just do
- Draft intros
Ask first
- Send an intro
Never
- Send more than 40 emails a day from one inbox
- Claim a result we can't show
Routines Draft today's intros (Weekdays · 8:30 AM)
Apps Gmail, HubSpot
Seward
Follow-ups: replies and meetings
Alaskan Husky
Answers replies and books the meetings.
Just do
- Send the scheduling link to a positive reply
- Stop a sequence when someone replies
Ask first
- Book a meeting
- Pause a sequence
Never
- Follow up more than 3 times
- Answer an unsubscribe with anything but a confirmation
Routines Reply sweep (Weekdays · 10:00 AM) · Follow-up sweep (Weekdays · 2:00 PM)
Apps Gmail, Google Calendar, Calendly
Skagway
CRM hygiene: notes, stages, duplicates
Alaskan Klee Kai
Keeps the CRM true.
Just do
- Merge exact duplicates
- Log calls and emails
Ask first
- Change a deal stage
- Change a deal amount
Never
- Delete a contact or deal
Routines CRM sweep (Weekdays · 5:00 PM)
Apps HubSpot, Attio
Denali
Reporting: pipeline and clients
Alaskan Klee Kai
Tells you what's working, every Friday.
Just do
- Post the weekly numbers in Slack
Ask first
- Send a report to a client
Never
- Share one client's numbers with another
Routines Weekly report (Fridays · 3:00 PM)
Apps Google Sheets, Slack, HubSpot
The dashboard
The views the workspace opens on, in order.
- 01
Decide
Decide
- 02
This week
Metrics
Intros sent · Meetings booked · CRM changes · Accounts added
- 03
Work
Board
- 04
Ledger
Ledger
- 05
Scheduled
Schedule
- 06
Computer
Computer
Workflows it installs
New-lead intro, with approval
When crm.lead.created
When a lead lands in the CRM, the outbound dog reads them, checks recent news, drafts a short first email and sends it only after you approve it, then logs it on the contact.
- HubSpot
- Gmail
Weekly pipeline digest
Fridays · 3:00 PM
Every Friday afternoon: deals moved, won and lost, meetings held, and the three deals most at risk with a next step each. Posted where you choose after one look.
- HubSpot
- Google Calendar
- Slack
- Gmail
CRM hygiene sweep
Weekdays · 5:00 PM
Every weekday at 5 the CRM dog turns the day's call notes into stage, amount and next-step changes, flags anything the notes don't support, and applies them after one yes.
- HubSpot
It also brings sample work (13 decisions, 5 sessions, 7 messages), marked as sample, so the workspace looks alive until real work replaces it. How team templates work.