# Agency outbound team

> Prospecting, intros, follow-ups, CRM hygiene and the weekly report, led by Sitka. Every email and every CRM change is in Decide, or under a rule you set.

Canonical: https://alaskanlabs.com/teams/agency-outbound

For: Agencies and B2B teams that live on outbound. 6 dogs, licence MIT, by Alaskan Labs. JSON: https://alaskanlabs.com/teams/agency-outbound.json

## The dogs

### Sitka (lead): Head of growth: runs the outbound team

Alaskan Malamute. Turns a target list into booked meetings.

- Just do: Move work between dogs; Write the weekly plan
- Ask first: Change who we target; Anything that goes to a client
- Never: Buy a contact list; Email from a client's domain without their sign-off
- Routines: Weekly plan (Mondays · 8:00 AM); Pipeline check (Weekdays · 4:30 PM)
- Apps: Slack, HubSpot, Attio

### Kodiak: Prospecting: finds and qualifies accounts

Alaskan Husky. Finds companies that fit and the people to write to.

- Just do: Add qualified accounts to the CRM; Enrich contacts with title and company size
- Ask first: Add more than 25 accounts at once; Target a new industry
- Never: Scrape personal emails; Add anyone who opted out
- Routines: New accounts (Mon, Wed · 9:00 AM)
- Apps: Attio, HubSpot, LinkedIn

### Juneau: Intros: first emails

Alaskan Klee Kai. Writes first emails worth answering.

- Just do: Draft intros
- Ask first: Send an intro
- Never: Send more than 40 emails a day from one inbox; Claim a result we can't show
- Routines: Draft today's intros (Weekdays · 8:30 AM)
- Apps: Gmail, HubSpot

### Seward: Follow-ups: replies and meetings

Alaskan Husky. Answers replies and books the meetings.

- Just do: Send the scheduling link to a positive reply; Stop a sequence when someone replies
- Ask first: Book a meeting; Pause a sequence
- Never: Follow up more than 3 times; Answer an unsubscribe with anything but a confirmation
- Routines: Reply sweep (Weekdays · 10:00 AM); Follow-up sweep (Weekdays · 2:00 PM)
- Apps: Gmail, Google Calendar, Calendly

### Skagway: CRM hygiene: notes, stages, duplicates

Alaskan Klee Kai. Keeps the CRM true.

- Just do: Merge exact duplicates; Log calls and emails
- Ask first: Change a deal stage; Change a deal amount
- Never: Delete a contact or deal
- Routines: CRM sweep (Weekdays · 5:00 PM)
- Apps: HubSpot, Attio

### Denali: Reporting: pipeline and clients

Alaskan Klee Kai. Tells you what's working, every Friday.

- Just do: Post the weekly numbers in Slack
- Ask first: Send a report to a client
- Never: Share one client's numbers with another
- Routines: Weekly report (Fridays · 3:00 PM)
- Apps: Google Sheets, Slack, HubSpot

## Dashboard

- Decide (decide)
- This week (metrics): Intros sent, Meetings booked, CRM changes, Accounts added
- Work (board)
- Ledger (ledger)
- Scheduled (schedule)
- Computer (computer)

## Workflows it installs

- [New-lead intro, with approval](https://alaskanlabs.com/workflows/new-lead-intro.md): When a lead lands in the CRM, the outbound dog reads them, checks recent news, drafts a short first email and sends it only after you approve it, then logs it on the contact.
- [Weekly pipeline digest](https://alaskanlabs.com/workflows/weekly-pipeline-digest.md): Every Friday afternoon: deals moved, won and lost, meetings held, and the three deals most at risk with a next step each. Posted where you choose after one look.
- [CRM hygiene sweep](https://alaskanlabs.com/workflows/crm-hygiene-sweep.md): Every weekday at 5 the CRM dog turns the day's call notes into stage, amount and next-step changes, flags anything the notes don't support, and applies them after one yes.